One of the 4 M’s in Rule #1 investing to evaluate whether or not we should buy a company is Meaning. This means that you should ensure that the company is one that you believe in, has personal meaning to you, and aligns with your interests and values. http://bit.ly/2DkC8ni

To learn more about meaning and the other 3 M’s for successful investing, click the link above.

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26 COMMENTS

  1. Love your videos Phil, but I strongly disagree on this one. People that smoke are adults. They are making that decision. I quit smoking 4 years ago and don't care for it, but people are responsible for their own decisions, it's no secret that smoking can kill you. I don't own any "sin" stocks, but I wouldn't be opposed to Altria because of the good dividend. And Buffett is obviously an investing icon, but his moral compass must be busted because several of his top ten holdings are banks. They're not exactly known for their honesty and integrity, just look at 2008…

  2. Anybody suggest a good gun company , i ve argued 3 rd world homicide rates with americans till i m convinced they will keep buying guns and killing each other forever no matter how illogical it is?

  3. i smoked for 44 years and own BAT , no problem with it at all, having lost 120lbs and living a healthy lifestyle , owning berkshire with candy and dairy queen could be more difficult morally for me, and i hate the banks spreading debt slavery, they are far more subtle than cigarette and gun companies, arms companies etc, but debt causes depression and stress and ill health

  4. Wonderful to know there are still people with values. Massive respect. ? I would never put money in smoking, junk food/drink or anything I could not support ethically.

  5. I am having a REALLY DIFFICULT time deciding what to select in the 3 circles tool. Let me explain…

    Yes, I am an American citizen, but there is hardly anything that I have a passion about, a talent in (music, trying to learn different languages (but never mastering them) and just being smart in general), and I try to hold back my money from as many businesses as I can, as there are a LOT of useless things out there. Over the last 15 years, I have been very, very utilitarian in my life. I only buy what I NEED to get through my daily life, like food, bathroom items, house-cleaning items, and things that replace broken-worn things.

    I'm 52 now, and I have seemed to have outgrown American consumerism. The only things I am passionate about today seems to be things that are India-related. I feel that India, given a chance to decolonize itself mentally as a former British subject, can blow the doors off everything American, BUT I am having trouble finding out what industries to invest in that are Indian (I have not yet signed up at one of the recommended brokers to see if I can even access them through ADRs in the trading account). As a result of how things have gone in my life and what I have seen around me in my time in the US, I have become estranged from things American. I am becoming Indianized because of my love for India, its rich culture, and the potential it has. I'm not sure how to move forward from this position, except get the business that I'm setting up with an Indian friend going, and get that roaringly successful, and socking that money away. I have to keep in mind that ceteris paribus, the cost of living will multiply what I make from this business in USD by 3-4 times because of the difference in cost of living from currency arbitrage.

  6. I've wanted to invest in McDonald's for so long, waiting for a healthy lifestyle brand change from them. Their healthier happy meals by 2020 is a good step but not quite enough. I'll stick to the companies that I share values/morals because you can't put a price on a clean conscience.

  7. Funny that you mention altria…I own one stock of that company ?. The way I reationalized it was, if people want to dig themselves into an early grave why not make money off of it? I guess it makes sense to go with what you believe because I haven't read much into that company apart from the analysis I did before purchasing.

  8. Hello guys! I invested in companies that I don’t care about and I profited a bit. I made a lot of money only once. So I feel better now when I invest my money in companies that I care about and know about.
    Invest in Visa. I like their Service and everything that they do. I decided to put some money on MasterCard and this is the only time I earned well. But it is not related with the way that MasterCard works, it’s related with the fact that investing in such companies is a clever decision now.

  9. Hi Phil I wanted to know whether the lessons you give and whatever you teach is applicable to those who yet have to learn the ABC of the stock market. Young ones who have zero clue of what they are seeing be it charts or graphs. Do we need to first take a let's call it an "ABC" course to understand the technicalities and functions before we go ahead with the instructions of rule #1 investing? #AskPhilTown

  10. this is something I been struggling with, and I've always stayed with what I like, but I've thought about investing in companies that I know will make money but I cant bring my self to be a part of and it is great hearing useful and practical advice that reassures me I'm doing the right thing.

  11. 100% agree.  Yes you can make money from companies with whom you have moral issues but it sort of stings to know you're making money when a company who you think is "yuck" succeeds.   There are a lot of choices, you can make money without feeling dirty.

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