You guys have been asking for some more Rule #1 case studies. I’d like to talk about one of my winners with you, Whole Foods. Let’s talk why I bought it, why I thought it was a great company when I bought it, and what I paid for it. Looking to master investing? http://bit.ly/2M1x1NG

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36 COMMENTS

  1. Really helpful insight phil sir. Love your energy wish you health and wealth. Leaned a lot from you sir. Blessed that i subscribed you. Phil sir do not promote and give us paid advices but rather help us sharpen our process to invest. ❤️ My number one rule is first checking the highest dividend yield and consistency in that company then its p.e ratio than promoters holding after that investigating why it is trading such low price and i buy only solid business. Love from india ??❤️??

  2. Phil, I want to thank you for your advice. Twelve years ago I bought your book "Rule No. 1" and read it several times. It opened my eyes for the mechanisms of the stock market and I understood WHY I had lost money in the stock market in previous years (after I had invested money in mutual funds – I saw that I had bought the shares in the upswing of the cycle in the year 2000 and sold in panic at the bottom of the "doom & gloom"-phase in the year 2003 like a lot of uneducated retail investors). I also read your second book two times. Although I recognized what my main mistakes where in those days I never again had the grit to return to the stock market. I watched the whole bull market since 2009 from the sidelines. My only investments that paid out in my whole life where in physical gold coins in the years 2003 – 2011 where I bought during rising prices, bought the dips and sold out as I got the impression that the crest of the wave was reached. Your stock books led me to technical analysis which was the method I used to trade in gold coin because the trend trading approaches are similar in all asset classes. So I have to thank you for your help although I never again INVESTED in stocks (I dabbled in small stock swing trade speculation since 2016, but it did not work out for me). I will always keep an eye on your interesting lectures.

  3. Thanks for helpful video. In the future, I'd love to hear you talk about an investment that you were very excited about, but ended up not working out and some of the mistakes you made, how it helped shape future investments. I don't think enough people talk about their mistakes, but I think mistakes are the best learning experiences.

  4. It's irrelevant that you tell about your good investments – we all have them in the portfolio (mostly). Whay matters is your portfolio's total return. What is your 10 or 20 year annualized return?

  5. Speaking of analysing companies to invest in, I'm a real estate investor and just like you Phil, purchasing shares with Whole Foods, my real estate broker does the analysis on my behalf and advises me on which REIT to best invest in.

  6. Awesome video! Keep making videos like this one. It was inspiring. It would also be great if you make a mini series of educational videos on how to come up with the sticker price step by step. Other than that keep up the good work.

  7. After selling, didn't buy back in again. Because it didn't went back to the lows thus a mindset barrier exists. Maybe will look into it, esp after hearing your experience.

  8. Hi Phil, do you journal your trades and record the market sentiment during that time? It seems you remember what happened during the price swing. Yeah more examples, can share your portfolio management. % in Equities/bonds/gold/etc…

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