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From what I’ve read in my research, Waves Platform certainly seems to value mainstream adoption and aims to help cryptocurrency achieve this by providing a user-friendly interface and by acting as a gateway for fiat currencies like USD, EURO, and Chinese Yuan.
This platform also has a decentralized exchange called WavesDex that you can use to trade Bitcoin, Ethereum and other alt coins for tokens on the waves platform. Of course the benefit of a decentralized exchange is that there are no centralized servers that are a target for hackers.
Lastly, you can easily create your own custom tokens, thus essentially launching your own cryptocurrency. Think of it as a voucher to be redeemed by an interested party in exchange for a good or service that you will provide them. I think Waves has a chance to shift how the general public sees cryptocurrency.

Incent: https://incentloyalty.com/
A company based in Australia that is helping companies in the Incent Network to provide their customers with loyalty rewards through their token on Waves Platform. This token can then be redemmed at any retailer also on the Incent Network, or it can be traded for other crypto or fiat currencies.

Zrcoin: https://zrcoin.io/
Is the first ever commodity-backed blockchain option for Synthetic Zirconium Dioxide Concentrate. Making this token far less susceptible to the volatility often found in cryptocurrencies.

MobileGo: https://mobilego.io/
This company uses their tokens to reward their users for their participation and loyalty.

https://wavesplatform.com/projects.html

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