Why Are We More Emotional with a Loss Than a Win in the Stock Market

★ SUMMARY ★
When it comes to the concept of emotional loss vs. emotional win: why are we more emotional with a loss than a win in the stock market?

Attachment to Current State
We are more attached to our current state – what we have – than we are our future state. This also applies to other things like our friends, our money, etc.

For example: when it comes to our friends, we are quite attached to people we closely associate with and people we know. A death in the family would stir more emotion in us than the feelings we have toward gaining a new friend.

Same goes for our financial state; we are more attached to our current finances than our prospective finances. If I asked you, “Would you rather get $1000.00 now or a penny every day for the next 20 years?” – You would likely pick the $1000.00, because you are more interested in instant gratification.

Posted at: http://tradersfly.com/2014/11/emotional-loss-win-stock-market/

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