-The stock market is going up
-There is positive momentum
-The term “bulls” is used because of the way a bull attacks (on an upward pattern)
-The phrase “a bull for McDonald’s” means you are long or positive on McDonald’s
-The stock market is going down
-There is negative momentum
-The term “bears” is used because of the way a bull attacks (on a downward pattern)
-The phrase “a bear for McDonald’s” means you are negative on McDonald’s and you think the stock will go down for McDonald’s
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